107.3 WKAZ Stunting

If it's about broadcasting, radio, TV, satellite, cable, this is where to talk about it.

Moderators: The People's DJ, Arp2, Hoosier Daddy

Jay Nunley
Swearmaster General
Swearmaster General
Posts: 2408
Joined: Thu Aug 18, 2005 9:40 am

Re: 107.3 WKAZ Stunting

Post by Jay Nunley » Mon Aug 18, 2014 10:13 am

I'm loathe to be critical. I respect the entire WV Radio operation, but from an outsider's perspective, this appears to be the radio equivalent of putting your right arm into a shark tank, a shark biting it off, and then sticking your left arm in there to see if it happens again.

Not all "Jack" type formats have failed. The successful ones had/have three things. 1. A strong morning show/strong air talent. 2. Research out the ass (for their specific market, not some generic playlist). 3. Strong marketing. I would add you need an actual target demo, but those three things are the crtitical pieces.

User avatar
Big Media
Member
Member
Posts: 3113
Joined: Fri Oct 14, 2005 12:46 pm
Location: Cruising I-64
Contact:

Re: 107.3 WKAZ Stunting

Post by Big Media » Mon Aug 18, 2014 2:48 pm

Jay Nunley wrote:Not all "Jack" type formats have failed. The successful ones had/have three things. 1. A strong morning show/strong air talent. 2. Research out the ass (for their specific market, not some generic playlist). 3. Strong marketing. I would add you need an actual target demo, but those three things are the crtitical pieces.
Unfortunately, radio companies switch to "jack" type formats to avoid spending money on the 3 items you listed above. They are almost mutually exclusive.

User avatar
Arp2
Moderator
Moderator
Posts: 5208
Joined: Fri Mar 25, 2005 10:58 pm

Re: 107.3 WKAZ Stunting

Post by Arp2 » Sat Nov 15, 2014 12:50 pm

Alright......so what are we thinking about this these days?
"I don't know the same things you don't know."

"Yes, you do; you just won't admit it!"


"Yeeee...it looks like a 'Belt Buckle & Ball Cap' convention in here......"

User avatar
Big Media
Member
Member
Posts: 3113
Joined: Fri Oct 14, 2005 12:46 pm
Location: Cruising I-64
Contact:

Re: 107.3 WKAZ Stunting

Post by Big Media » Tue Nov 18, 2014 6:42 pm

Hot dogs?

Dave Allen
Member
Member
Posts: 2385
Joined: Fri Apr 14, 2006 8:22 am
Location: Nowhere near Wheeling, thank you Jesus!

Re: 107.3 WKAZ Stunting

Post by Dave Allen » Thu Nov 20, 2014 6:40 pm

I like hot dogs.
Titties and beer...thank God almighty for titties and beer!

Jay Nunley
Swearmaster General
Swearmaster General
Posts: 2408
Joined: Thu Aug 18, 2005 9:40 am

Re: 107.3 WKAZ Stunting

Post by Jay Nunley » Thu Dec 11, 2014 7:11 pm

Arp2 wrote:Alright......so what are we thinking about this these days?
I recently spent some time with it.

I still don't have any solid thoughts.

If the idea is to generate recall by causing users to think "That's not a party song," it is genius (if it works).

I gave it 6 or 7 listening occasions and I honestly couldn't figure out the strategy. That means I can't even begin to evaluate the execution.

It is either a brave and bold experiment or an ill conceived debacle and I'm not leaning toward either.

If it is a brave and bold experiment they need to market it better.

If it is an ill conceived debacle they need to take a long look at the market demographics and the competitive matrix and determine whether an all 80s format with all the nostalgic bells and whistles imaging or a classic country (Waylon to Garth with absolutely no Bro Country) can pull the most ears and dollars. I don't see any other holes. The other choice is to go after a competitor which will require even more marketing, long term dedication to the mission, and smart programming.

Any of those choices will need a full time, quality air staff.

Shanen Wright
Member
Member
Posts: 130
Joined: Tue Dec 18, 2001 12:06 pm
Location: Charleston, WV
Contact:

Re: 107.3 WKAZ Stunting

Post by Shanen Wright » Fri Jan 30, 2015 11:12 am

Well, it looks like Tailgate 107.3 didn't launch with a bang, at least 12+. Guess there aren't that many party people here in the Kanawha Valley after all.

My takeaway is (still) that the Beat belongs on 107.3. If you look below, 98.7 spiked in the spring, then lost nearly half of their 12+ numbers in the fall. I've seen that trend before. Has to be diary placement with the limited signal.

Kudos to V100 for another good showing. Maybe some of that was Xmas music? Always seems to spike AC numbers.

Also looks like 580 isn't trending the way it would want to. Could we eventually see CHS on FM to try to reverse the trend, or even dumping Rush for more advertiser-friendly and younger-skewing talk?

Regardless, I give a ton of credit to WVRC for creativity on 107.3, but it could be last call at the Tailgate before long...

Charleston, WV
RADIO RATINGS FOR SUBSCRIBING STATIONS
Data Released: 1/23/15

AQH Share for Persons 12+, Mon-Sun 6AM-Mid

Click on any column heading to sort by subscriber, format or survey period.
Subscriber Format SP 13 FA 13 SP 14 FA 14
WQBE-FM Country 18.4 19.2 16.6 16.5
WVAF-FM Adult Contemporary 6.6 7.8 7.5 9.1
WVSR-FM Pop Contemporary Hit Radio 9.4 7.8 10.0 9.1
WKLC-FM Mainstream Rock 8.6 8.2 7.1 8.3
WKWS-FM Country 5.5 7.8 7.1 6.1
WMXE-FM Classic Hits 5.5 5.7 4.6 5.7
WRVZ-FM Rhythmic Contemporary Hit Radio 4.7 5.7 8.3 4.3
WCHS-AM News Talk Information 5.5 4.5 4.6 3.9
WVTS-FM News Talk Information 2.7 2.0 1.7 2.6
WKAZ-FM Adult Hits 3.1 1.6 2.5 2.2
WKAZ-AM Oldies 2.3 0.8 1.7 0.9
WBES-AM All Sports * * 1.2 *
WJYP-AM Southern Gospel 0.8 * * *
WSCW-AM Classic Country 0.8 * * *
WSWW-AM All Sports 0.8 * 0.8 *

*Data are not available for this station/survey.

User avatar
cgarison
Member
Member
Posts: 6269
Joined: Sat Dec 15, 2001 11:28 pm
Location: The Encampment

Re: 107.3 WKAZ Stunting

Post by cgarison » Sat Jan 31, 2015 5:14 pm

Ouch!

But you have to take into consideration that all of these iPod on Shuffle/"Jack" style stations failed and those that are still left (like Greater Media's Ben-FM in Philly) have morning and afternoon drive time shows with tighter AC playlists. Yes, the shows are heavily voice tracked, but they are still using voice talent for traffic, weather, and to announce music.
The first step in a successful revolution is to defeat all competing revolutionaries.

User avatar
Big Media
Member
Member
Posts: 3113
Joined: Fri Oct 14, 2005 12:46 pm
Location: Cruising I-64
Contact:

Re: 107.3 WKAZ Stunting

Post by Big Media » Fri Feb 13, 2015 10:34 am

WRVZ's 8.3 last book had to be a fluke. I still haven't heard 10 minutes of this station because I can't pick it up. Maybe it would be better on 107.3. Obviously the redneck mix isn't working, there.

User avatar
Ace Purple
Member
Member
Posts: 2918
Joined: Tue Dec 18, 2001 6:26 pm
Location: Nashville, TN
Contact:

Re: 107.3 WKAZ Stunting

Post by Ace Purple » Fri Feb 13, 2015 11:34 am

Jack FM is still doing quite well in Nashville, but of course there are plenty of examples of where the format eventually fizzled.

There is plenty of leeway with it being in most cases a wide playlist Classic Hits/Hot AC hybrid, though the notion that they play "anything" is of course a gimmick. Ultimately, after the wow factor for songs not heard on the radio in years fades, you've got to play the hits.
On Twitter: @LouPickney

User avatar
cgarison
Member
Member
Posts: 6269
Joined: Sat Dec 15, 2001 11:28 pm
Location: The Encampment

Re: 107.3 WKAZ Stunting

Post by cgarison » Fri Feb 13, 2015 6:04 pm

Ace Purple wrote:Ultimately, after the wow factor for songs not heard on the radio in years fades, you've got to play the hits.
And that is why Ben-FM here in Philly works so well. Back in 2005, they were the traditional weird "Jack" mix of music, but over the last 10 years, they have transformed the station into a more pop-music oriented adult contemporary station than their traditional AC competitor WBEB-FM across the street. But the biggest reason that "Ben" has stuck in Philly is that they added DJs during the drive times somewhere around 2007/2008. Of course, having John O'Hurley voice talents perform the majority of the stations liners and bumpers since it came on the air on May 9, 2005 certainly does not hurt in Ben's longevity either.
The first step in a successful revolution is to defeat all competing revolutionaries.

User avatar
Ace Purple
Member
Member
Posts: 2918
Joined: Tue Dec 18, 2001 6:26 pm
Location: Nashville, TN
Contact:

Re: 107.3 WKAZ Stunting

Post by Ace Purple » Tue Feb 24, 2015 5:52 pm

cgarison wrote:And that is why Ben-FM here in Philly works so well. Back in 2005, they were the traditional weird "Jack" mix of music, but over the last 10 years, they have transformed the station into a more pop-music oriented adult contemporary station than their traditional AC competitor WBEB-FM across the street. But the biggest reason that "Ben" has stuck in Philly is that they added DJs during the drive times somewhere around 2007/2008. Of course, having John O'Hurley voice talents perform the majority of the stations liners and bumpers since it came on the air on May 9, 2005 certainly does not hurt in Ben's longevity either.
John O'Hurley is really good at doing voiceovers. Cuts through without being agitating.
On Twitter: @LouPickney

Post Reply