98.3 Portsmouth Changes Format, Calls

If it's happening around us, post it here. All topics regarding our border states go here.

Moderators: The People's DJ, Arp2, Hoosier Daddy

Post Reply
User avatar
Mr. Jones
Member
Member
Posts: 1748
Joined: Tue Jan 07, 2003 2:09 pm

98.3 Portsmouth Changes Format, Calls

Post by Mr. Jones » Mon Nov 29, 2021 10:39 am

https://radioinsight.com/headlines/2155 ... nds-grace/
Fowler Media Partners has flipped Classic Country “98.3 The Coyote” WFHT Garrison KY/Portsmouth OH to Southern Gospel “Grace-FM 98.3” WZGR.

WZGR is the third set of call letters for the station this year after it switched from WPAY-FM to WFHT in July. The new format will feature Southern Gospel music programming from 12am to 7pm weekdays and all day on weekends. A block of preachers will air weeknights from 7pm to 12am.

The station is planning to operate with a hybrid revenue system stating that it intends to gain 60% of its annual budget through traditional advertising. 30% will come from monthly donors and twice annual fundraisers. The final 10% of income will come from local church support.

User avatar
Mr. Jones
Member
Member
Posts: 1748
Joined: Tue Jan 07, 2003 2:09 pm

Re: 98.3 Portsmouth Changes Format, Calls

Post by Mr. Jones » Mon Jan 24, 2022 11:04 am

And now, they've changed AGAIN.

https://radioinsight.com/headlines/2189 ... ips-again/

https://www.sciotocountydailynews.com/p ... all-signs/
Not even two months after flipping from Classic Country to Southern Gospel, Fowler Media Partners has once again flipped its 98.3 WZGR Garrison KY/Portsmouth OH.

The station dropped its “98.3 Grace-FM” brand for Hot AC “98.3 Hot-FM” last week. The station will return to the WFHT call letters it held from July to October 2021 in preparation of previously planning to launch this new identity. The station’s programming comes from Local Radio Networks with a lineup featuring Penrod in mornings, Jeremy Robinson in middays, Amber Kuhl afternoons, and Todd Chambliss at night.

Owner Bryan Fowler told the Scioto County Daily News, “It was time for a change. The Station was Country WPAY when we purchased it and while it has done fairly well in the ratings we have felt like for some time there was a hole for modern new music in Portsmouth-in other words, there is a Country Radio Station on every corner of the Tri-State that bleeds into Scioto County and the overall most listened to radio station in Scioto County is actually in Huntington-93.7 The Dawg. Additionally, we wanted to do something that complimented the great job our peers at Hometown Broadcasting are doing and not divest their Variety/Adult Hits and Classic Rock Formats. There is a need and room for all of us. Diversity is good for the Market”.

Post Reply