Cha-chingle Bells

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Cha-chingle Bells

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[quote]Cha-chingle Bells
Radio Christmas music starts earlier every year. Why? Because it’s a license to print money.

by Jeff McCallister / November 22, 2007


Happy Thanksgiving. But enough of the holiday niceties.

Columbus is in the midst of a high-stakes battle with the intrigue of a John le Carré novel—full of covert plans, disinformation and pre-emptive strikes.

And, yes, more than a little bit of Rudolph the Red-Nosed Reindeer.

It’s not exactly a surprise that radio stations play Christmas music during the holiday season, some more than others. But in the ultra-competitive world of radio ratings, the battle for the hearts and minds (and ears) of Columbus listeners is one of the most hotly contested in the nation.

“It all comes down to ratings and revenue,â€
Translators are a Pox on the FM radio dial.
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