Personal People Meter Next Phase Delayed

Force Commander · Post by **Force Commander** » Mon Nov 26, 2007 5:19 pm

Looks like things aren't going to be moving as fast as Arbitron first said.

http://ftp.media.radcity.net/ZMST/ARBPPM11-26.pdf

genlock · Post by **genlock** » Mon Nov 26, 2007 5:24 pm

Major panic as the people meters do not say what the station owners want them to say.

Zak Tyler · Post by **Zak Tyler** » Tue Nov 27, 2007 6:11 am

looks to me like arbitron can't deliver the sample they've promised. i'd be pissed too, if i were an owner. (not that the diaries were much better)

too bad we didn't have the resources to start a ratings service. looks like the right time to jump in and save the day.

Force Commander · Post by **Force Commander** » Tue Nov 27, 2007 12:53 pm

From an email alert from allaccess.com

Code: Select all

Arbitron PPM Rollout Delay Comes With Big Cost 

In a hastically arranged conference call, ARBITRON CEO STEVE MORRIS admitted that the PPM delay in nine markets will cost the ratings company anywhere from 22-33% in 2008 revenue projections, but it wont impact 2009 projections. The call comes at a time when ARBITRON stock is taking a major hit on WALL STREET.

OldSkool · Post by **OldSkool** » Tue Nov 27, 2007 2:34 pm

To save money, they may have to stop sending out those crisp dollars to the diary holders...