ARBITRON TO RE-RELEASE COUNTY COVERAGE BOOKS. According to a memo from Arbitron to small market clients, the ratings company discovered an error resulting in some averages not including all weekend hours. While the Monday-Friday estimates are okay, Arbitron will release revised estimates to all subscribers on December 12. As a bonus, they’re providing Custom Coverage software to those who don’t subscribe to it, and a one-year extension to those who do.
http://www.smallmarketradio.com/news.htm
Arbitron re-releases County Coverage books
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Arbitron re-releases County Coverage books
"We are the CC Borg. Lower your shields and surrender your broadcast stations. We will add your biological and creative distinctiveness to our own. Your broadcast personality will adapt to service us. Resistance is futile."