Interesting radio promotion

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Ace Purple
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Interesting radio promotion

Post by Ace Purple » Sun Aug 23, 2009 11:08 am

Last night I was in Paducah with my girlfriend, in town visiting a friend of hers, and we found ourselves downtown in the midst of a street festival event. There were people pulling a UPS truck as part of some sort of promotion that I never did get the full details about. We had just gone there to see the art murals on the flood wall, and we found ourselves in the midst of an outdoor gathering.

What was interesting to me was what 106.5 WZZL did for promotions: they had four young, attractive women in 106.5 WZZL t-shirts on roller skates who were zipping through the crowd. Anyone there in the male 18-34 (or 49 or 54) demo couldn't help but notice them. Sometimes promotions don't have to be high-budget to be effective...
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David Paleg
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Re: Interesting radio promotion

Post by David Paleg » Sun Aug 23, 2009 11:21 am

There was writing on the shirts? Would any guy have noticed?
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Larkin Ocho Cinco
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Re: Interesting radio promotion

Post by Larkin Ocho Cinco » Mon Sep 07, 2009 10:26 am

I like this, its the KISS principle, Keep it simple stupid. :D
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