Columbus: WVKO, WMRN

Hoosier Daddy · Post by **Hoosier Daddy** » Sat Dec 08, 2007 1:16 pm

from theotherpaper.com

[quote]Liberal yak comes back
WVKO has a new sound
December 6, 2007

In January, liberal radio fans in Columbus went into a snit after Clear Channelâ€™s 1230 AM eliminated its Air America-dominated format in exchange for a conservative-tinged talk lineup.

There was a petition drive and a media campaign that ultimately fell short of bringing progressive talk back to Columbusâ€™s airwaves. Or so it seemed.

Almost immediately after Air America went off the air in Columbus, Gary Richardsâ€”a longtime Columbus radio pro and the original GM at CD101â€”started working behind the scenes to get liberal yakkers back on the dial.

As of Monday, progressive-minded folks have a new AM home at 1580 WVKO. It features a lineup of noted liberal jocks: Bill Press, Stephanie Miller, Ed Schultz, Jon Eliot, Richard Greene, Rachel Maddow and Randi Rhodes. The station will also carry some local high school sports.

â€œI kinda had my mind on this for a long time, ever since it went off the air,â€

Arp2 · Post by **Arp2** » Sat Dec 08, 2007 1:36 pm

Interesting that "radio1067.com" -- the most logical and likely of all -- is left off of the list.....

Cooperation or stupidity?

Hoosier Daddy · Post by **Hoosier Daddy** » Sat Dec 08, 2007 1:38 pm

I'm betting on an Urban format, although the Hispanic thing is a possibility.

Arp2 · Post by **Arp2** » Sat Dec 08, 2007 2:07 pm

Naw, baby, naw.........

106.3 is probably the best choice for a (or another) hispanic station; until Radio One fails, gets out of the market, or ends its pattern of reverse racism, though, that ain't gonna happen.

Unless you're just utterly scared to death somebody might make a much more serious run at 'NCI (say, NABCO gives up on "The Blitz" or Saga makes use of one of its jazz signals or the 102.5), there's no reason to attack or defend against Radio One's cluster or its formats, at all.....whether by having only weak signals, poor strategy, or targets that are much harder to monetize, they pretty much take themselves out.

Remember: to a pretty good extent, signal is destiny. Look at WMRN's.....I've suggested some form of what is typically called "AAA," and I think it looks like CCU agrees (on the younger side of it, though).

Hoosier Daddy · Post by **Hoosier Daddy** » Sat Dec 08, 2007 3:02 pm

You may be right.

For what it's worth, I can't go to a Burger King without thinking of you.

Dammit.

Arp2 · Post by **Arp2** » Sat Dec 08, 2007 5:15 pm

Hoosier Daddy wrote:You may be right.

...and I might not. You might be right.

It wouldn't really shock me, but....

Hoosier Daddy wrote:For what it's worth, I can't go to a Burger King without thinking of you.

I see myself in commercials and make myself laugh.....

Those women trying to run me down? Hilarious!

Jay Nunley · Post by **Jay Nunley** » Mon Dec 10, 2007 8:10 pm

Hoosier Daddy wrote:You may be right.

I may be crazy.

Dave Allen · Post by **Dave Allen** » Mon Dec 10, 2007 8:17 pm

But it just may be a lunatic you're looking for.

Hoosier Daddy · Post by **Hoosier Daddy** » Mon Dec 10, 2007 8:31 pm

"There is water ... at the bottom ... of the ocean ..."

[/best old school MTV video ever]

[second best ever]

Hoosier Daddy · Post by **Hoosier Daddy** » Fri Dec 14, 2007 9:59 am

Arp2 wrote:Interesting that "radio1067.com" -- the most logical

Insider information, Arp?

Arp2 · Post by **Arp2** » Fri Dec 14, 2007 11:55 am

Clear Channel is pretty logical about these things. Pretty.

Cumulus is the one that frequently leaves me thinking, "Huh??" I mean, honest to goodness, their history contains examples of blowing up stations #1 in the cluster's sales target in favor of the company's "it works in Sheboygan" formats-du-jour....