Radio announcers will have a tough time, too. Station consolidation, advances in technology and a barren landscape for new radio stations will contribute to a 5% reduction in employment for announcers by the middle of the next decade. Even satellite radio doesn't seem immune from the changes. The two major companies, XM and Sirius--which now have plans to merge--have regularly operated in the red.
"We are the CC Borg. Lower your shields and surrender your broadcast stations. We will add your biological and creative distinctiveness to our own. Your broadcast personality will adapt to service us. Resistance is futile."
You're right...if it turns around. I also think you're right about 5% being a bit conservative. But, then again, the number of jobs has fallen off so much already that the 5% estimate could, indeed, reflect reality.
