Sorry, quote should have been above.You may have a point here but it does keep Bristol and LM from launching the oldies plattform, which we already know based on KAZ's previous oldies ratings, would be a good switch for an under performer like MIX or WQBE.
Hit the road, Jack
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What are you smokin' man? I've only been gone a few years, but last time I checked, WQBE was a powerhouse. #1 in the market to be exact. I think you mean WZJO, or at least I hope so.
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That was totally intended as a joke. However, I reread my post and I don't think I made that clear. It's fixed now.Schaffer wrote:What are you smokin' man? I've only been gone a few years, but last time I checked, WQBE was a powerhouse. #1 in the market to be exact. I think you mean WZJO, or at least I hope so.
Sorry, quote should have been above.You may have a point here but it does keep Bristol and LM from launching the oldies plattform, which we already know based on KAZ's previous oldies ratings, would be a good switch for an under performer like MIX or WQBE.
That would make a great April Fools joke though... but it's been done before, so many times.
I was going to use WZJO but I refuse to suggest that any modern rock station even consider changing their format. You'll not hear that from me. No siree.
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so can somebody explain to me what the difference is supposed to be between the three?
im being serious.... some of my other questions are....
-with their "leanings" is this enough to actually draw in advertisers that wouldnt normally advertise on a station or would only advertise on their station?
-do these "leanings" in a market of this size actually translate into ratings surges in the targeted demo's?
-do these increased demo ratings actually translate into increased ad dollars?
im being serious.... some of my other questions are....
-with their "leanings" is this enough to actually draw in advertisers that wouldnt normally advertise on a station or would only advertise on their station?
-do these "leanings" in a market of this size actually translate into ratings surges in the targeted demo's?
-do these increased demo ratings actually translate into increased ad dollars?
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Advertisers go where listeners go.304live wrote:-with their "leanings" is this enough to actually draw in advertisers that wouldnt normally advertise on a station or would only advertise on their station?
Yes.-do these "leanings" in a market of this size actually translate into ratings surges in the targeted demo's?
Yes.-do these increased demo ratings actually translate into increased ad dollars?
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Some of the thought process might involve expectations of an increase against where the station has been. The overall strategy might also involve a consideration of how the move might reposition a competitor or weaken a competitor's cluster position. I don't know the stations or the decision makers but from what has been written it is apparent that we're talking about good broadcasters who are more than capable of thinking through the long term affects of strategy changes. And this appears to be a tactic implemented as one element of a larger strategic plan.with their "leanings" is this enough to actually draw in advertisers that wouldnt normally advertise on a station or would only advertise on their station?
-do these "leanings" in a market of this size actually translate into ratings surges in the targeted demo's?
-do these increased demo ratings actually translate into increased ad dollars?
One question I have - Is there some change over the past year with the competitors that might have weakend their clusters' positions? I don't necessarily mean the format competitors' positions, but the clusters'.
Again as an outsider, I find 304's questions to be good for all of us. Thinking and the re-thinking of strategy is a cornerstone of radio.
You gotta be willing to do the time.
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That too but its the "re-drinking" that is key! It is all about Return on Investment!daveinthemorning Posted: Wed Mar 21, 2007 5:31 am Post subject:
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I agree!
Oh, I thought you said DRINKING was the cornerstone of radio.
You gotta be willing to do the time.
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awwww dude, that's SICK.... i used to know a guy on my football team in England that would make money doing that.... we used to come out of the pub after a match all pissed up, we'd get on the bus for the ride home and he'd bet people that he'd drink his own pee..... it was SOOOOOO gross!!!!Sandman wrote: its the "re-drinking" that is key! It is all about Return on Investment!
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I caught a little of the "classic top-40" Monday night on a "quick" trip to/from Montgomery for a memorial service. I liked hearing a classic Coke commercial, but, as a 45-year-old fart, I was surprised to not feel immediate love for the format. I didn't listen on the way out Tuesday evening because the chillin's wanted current stuff (CIR), so I hope to catch it the next time back to give it a fair shake.
(Might have been during TK's time...)
(Might have been during TK's time...)
Aircheck? You'd make a great board op.
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I heard them launch it (which was funny as all hell--I liked it a lot). I've been able to listen to Tom Kent a little bit and a few other quarter hours here and there. I don't know anything about oldies, Top 40, or other gay formats***, but it sounds pretty good to me. I like it more than the usual oldies format. Maybe some of the gurus can tell me why.
***A gay format is anything that isn't a form of rock, talk, WVOW block programming, or classic country.
***A gay format is anything that isn't a form of rock, talk, WVOW block programming, or classic country.
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grey?Arp2 wrote:Easy -- the format's gotten younger as you've gotten.....Jay Nunley wrote:I like it more than the usual oldies format. Maybe some of the gurus can tell me why.
Well, you know.
lazy?
closer to the internal soul of his inner-most feminine being?
just shootin' from the hip here.... the suspense is killing me!
I'm not an idiot, but I play one on the radio.