Check out the video on the page. This thing is impressive. And soon to be the new standard in mobile audio....Ford is making SYNC available as a factory-installed option for just over $300. And for the top-end trim levels, like the Focus SES, it'll be a standard feature. That's right... standard.
So if you have an iPod, or Zune (ha!), you can now control it easily while you drive. If you have a cellphone that supports a service like mSpot, or a phone that supports Pandora, you can now listen to them in your car... easily.
"If I was Sirius or XM, I'd be pretty worried right now," a Ford rep told me. "Why would I subscribe when I already get this stuff on my phone or on my iPod?"...
And the NAB is so concerned about the XM/Sirius merger? Long-term, that may be the least of their worries... They potentially have a lot to lose from this as well.
But it sure is great being a consumer these days.
