more at:...The Wall Street Journal also cited the $400 million number and said Clear Channel would cut 7% of its staff, some 1,500 employees, mostly in sales. The WSJ also said CC Radio “is likely to eliminate chunks of local programming and replace it with national programming.” In sales, it said lesser-performing salespeople will be let go and their accounts given to the best salespeople so they can maximize their compensation.
...But if the rumors are correct that CC Radio is cutting its sales force and substituting national formats for local programming, it could create wonderful opportunities for its local radio competitors.
CC Radio is already understaffed on the sales side, with many AEs carrying a much longer client list than they can service well. Giving top-performing AEs even longer lists by firing poor performers won’t add any hours to the day for those over-extended really good AEs to do more work.
Meanwhile, it should be pretty easy for PDs at competing local stations to outmaneuver nationally-produced formats in top music genres. Radio is, after all, a local medium.
The likely outcome for TH Lee Partners and Bain Capital as the new owners of Clear Channel? Lower ratings and lower revenues. Are these smart guys or what?
PS: After Clear Channel do not be surprised to see a few others that are in deep trouble ride the coat tails of Clear Channel to do their pink slipping as the attention is being paid to the big dog. RBR hears that Citadel is going to slice and dice big time.
http://www.rbr.com/radio/12370.html





