Samurai Colonel

David Paleg · Post by **David Paleg** » Tue Jul 10, 2007 10:15 am

KFC Commissions Tasty Martial Arts-Inspired Mural to Launch All New Teriyaki Boneless Wings
Tuesday July 10, 8:00 am ET
'Karate-Kickin' Colonel' Mural Painted with Special Ingredient to be Auctioned for Charity

LOUISVILLE, Ky., July 10 /PRNewswire/ -- To showcase the unique flavor of KFC's new Teriyaki Boneless Wings, Kentucky Fried Chicken challenged experiential artist Phil Hansen to create a one-of-a-kind mural of Colonel Sanders. To give the mural a tasty twist, Hansen used KFC's new boneless wings' Teriyaki sauce as his medium.

"When we saw Phil's work and his karate-style painting technique, we just knew he had to be involved in the launch of KFC's new Teriyaki Boneless Wings," said James O'Reilly, chief marketing officer for KFC. "After all, the distinctive taste of the new Teriyaki wings delivers a one-two punch -- restaurant-style flavor at an inexpensive price."

Karate Kickin' Colonel

It wouldn't be a KFC product without some sort of secret, and Hansen's mural is no different. Hansen, from Eden Prairie, Minn., employed a specially concocted 'paint' made from Teriyaki sauce to create an image that tastes as good as it looks.

Drawing inspiration from the Japanese martial art to reflect the origins of the Teriyaki sauce, Hansen used his unique 'karate-painting' technique by coating his hands and feet (and even his cheek at one point) in the 'paint' and karate chopping, kicking and head butting a wall-sized canvass

Yahoo news story and YouTube link

Hoosier Daddy · Post by **Hoosier Daddy** » Tue Jul 10, 2007 11:44 am

Sounds like another stupid, off-the-mark marketing gimmick.

Lester · Post by **Lester** » Tue Jul 10, 2007 11:52 am

KFC's pretty good about stupid, off-the-mark marketing gimmicks when it comes to the Colonel. Who can forget "Urban Colonel". Ugh.

Hoosier Daddy · Post by **Hoosier Daddy** » Tue Jul 10, 2007 12:05 pm

Lester wrote:KFC's pretty good about stupid, off-the-mark marketing gimmicks when it comes to the Colonel. Who can forget "Urban Colonel". Ugh.

That is EXACTLY what I was thinking of when I made the post.

jag · Post by **jag** » Tue Jul 10, 2007 2:46 pm

Urban Colonel? Hmmm..., this must have really been off-the-mark. I don't recall it. How about refreshing my memory?

cgarison · Post by **cgarison** » Tue Jul 10, 2007 9:08 pm

Hoosier Daddy wrote:
Lester wrote:KFC's pretty good about stupid, off-the-mark marketing gimmicks when it comes to the Colonel. Who can forget "Urban Colonel". Ugh.
That is EXACTLY what I was thinking of when I made the post.

I have been in the bowels of KFC and Yum. Needless to say, these are not necessarily some of the smartest people in business.

Lee · Post by **Lee** » Tue Jul 10, 2007 9:32 pm

Those pigeons taste awfully good, though.

jag · Post by **jag** » Wed Jul 11, 2007 7:54 pm

You know, for some reason, the words "bowels" and "Yum" (even in its proprietary sense) just don't seem to go together in the same sentence.

Now, KFC, on the other hand...