Ok, jocks...you may excuse yourselves...to your detriment.
We see large markets struggling, with ill tidings of poor holiday sales to come. What are you doing/implementing to bolster a sluggish 4th quarter? Any cool ideas you'd like to share? Despite market rankings, all of WV is basically 'local' radio. Boy's and girl's, as well as college basketball's upon us...have you given any thought of rate reductions, based on the perception of a weak economy? Are you trying to accommodate your local advertiser with lower rates than you originally forecast? Are you being for 'the little guy' by reducing rates to 'get them on the air', or are you holding steady with your rate cards, expecting the economy to rebound quickly?
What are your clients saying to you? Are you listening? Are you giving them alternatives? Is the perception of 'tough times' (whether they are or not) rampant? Are your sellers buying into it? Using it as an excuse? Already, I've seen 'feel-good' buys drop precipitously...how are we to take advantage of limited (or concentrated) ad dollars?
I can understand competitors here not wanting to divulge specifics, so no worries. Just trying to get a little brainstorming started.
Any jocks still here? Guess what? You get it.
edited twice so the lashing from 'he who shall remain nameless' will be minimalized.
